Nowadays, social networks are of significant importance to boost your business. It turns out that "75% of consumers" use networks when making a purchase. Subsequently, after subscribing to the brand, over 90% visit the store and "89% buy". Top, right?
Social media can be a springboard for your E-commerce, that's why you have to use them.
Rather, the real problem is whether it is used correctly to achieve the desired goal.
Here are 4 tips that will help you brilliantly promote your online business on the networks!
Find your goal
You can use social networks in e-commerce to:
- Attract traffic;
- To increase the sales;
- To win the loyalty of customers;
- Manage your image and reassure potential customers.
Each of these points is important and should be taken into account. Despite this, you will have to identify the main one. What is your primary goal on social networks? When you answer this question, it will be easier to organize the use of your resources efficiently.
To be reactive
When a social media user comes into contact with a brand, they expect a quick reaction from that brand. This is all the more important when it comes to an e-commerce. Whether it is before, during or after placing an order, users will have questions for you.
Your responsiveness as well as the quality of your response will be decisive points in the conversion or retention of a customer.
For example, you can use a chatbot on Facebook or simply install one on an online store, and then link it to your networks.
The goal is for common questions to be dealt with quickly to prevent the Internet user from looking elsewhere ... These are generally:
- delivery times and costs,
- authorized means of payment,
- conditions of exchange and return of a product,
- the size of the items ...
These questions may be the subject of automated responses. As for more complex questions, the chatbot will be able to say that an advisor has been notified and that he will contact them shortly. The consumer will more easily accept to wait for an answer when he knows that his request has been taken into account.
Make good use of network shopping functions
Before you start using Instagram, Facebook or even Pinterest, be sure to take a moment to learn more about the so-called “shopping” features of these platforms, with a view to creating the resources needed to use them.
This includes set pixels et product flows, which subsequently, will allow you to add catalogs, dynamic ads, etc ... which will contribute to your social media strategy.
The purpose is to have the possibility of identifying your products in your posts, but also in your sponsored publications, in order to transform your pages into a sales factor.
Integrate your community
Think about it! You can also collaborate with your community. She can provide you with ideas that will help you make your networks more attractive. For example, whether consumers or influencers, via their publications, you can boost your e-commerce by encouraging them to share photos or videos of your articles.
In addition, you can make product placements with famous internet users but also organize contests, which will reward the best content shared by your community.
Use lives is also a good way to involve your audience! Because Internet users will be able to ask you all their questions and ask you for advice on a particular product.
Finally, as you will understand, social networks hold a major place in the everyday life of consumers. They provide a great opportunity to connect with future prospects and sell your items and services.