Why offer a gift wrap option?
Add a gift wrap option to its Shopify e-commerce site is a service that is too often underestimated. Indeed, the e-merchant does not suspect the impact that this option can have.
At first, it's mathematical, it goes increase the value of the average basket. It is a paid option that you did not have before and which will be added to your turnover.
Then this will allow you to stand out from the competition which does not offer this option and therefore gain new customers. Especially during the festive period when we will try to get rid of this laborious task of wrapping gifts.
Another important point is that it can improve your brand image because you can for example personalize your gift wrapping on behalf of your company.
Last but not least, the "biggest" (Amazon, Ebay, Cdiscount etc.) offer this option. So if such e-commerce powers adopt a strategy, you might as well follow them!
Here are some examples of situations where the customer will be interested in having a gift wrap option:
- Valentine's Day;
- Mother's / Father's Day;
How to add a gift wrap option with Giftz?
Giftz is a Shopify application that allows you to quickly and easily add a gift option to the cart.
1. Install the app in the Shopify appstore
2. Create a gift wrap option
3. Change the translation if desired
What about dropshipping?
En dropshipping you have no control over the shipping of the items. But, nothing prevents you from asking your supplier if he can pack certain orders.